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BY THE NUMBERS | Allison Carter

By the Numbers: What PR pros should know about small businesses

Small business is big business in the United States.

BY THE NUMBERS | Allison Carter

Storytelling plays a massive role for nonprofit communicators. Here’s how your words can build trust and dedication.

BY THE NUMBERS | Allison Carter

Get to know the language of this up-and-coming generation so you can use it (or not) wisely.

Media Relations | Allison Carter

Data from Pew Research reveals that this growing bloc of Americans is far from a monolith.

Media Relations | Allison Carter

Muck Rack’s State of Journalism 2024 reveals how often journalist respond to pitches — and the No. 1 reason yours isn’t getting attention.

Media Relations | Allison Carter

There is a glimmer of good news on the media landscape, even as layoffs and an election loom.

Content Marketing | Allison Carter

New data from Edelman and LinkedIn reveals that good thought leadership is vital for B2B sales and retention.

Data from Pew Research is vital for PR pros.

Data from Morning Consult shows a mixed bag.

PR | Allison Carter

Trust is down across the board. What it means for the field of PR.

Media Relations | Allison Carter

The odds are not in your favor.